Sale vs Longford

In both, most households own their home and the large majority of homes are detached houses. In Sale, about half of households are people living alone. In Longford, most households are couple families. Houses cost more in Longford: a median of $820,000, against $544,000 in Sale. On these figures, Sale tends to suit people living alone and buyers on a tighter budget, while Longford suits couples.

Which one suits you?

There is no overall winner — the suburb that suits a family with school-age kids is routinely the wrong one for someone commuting into the city. So each of these answers its own question, against a checklist you can see, using the same figures in the tables below.

Families with school-age kids

They split

one each way, out of the 6 things we measure here

  • Sale has more childcare (14 vs 1)
  • Longford carries lower crime risk (33/100 vs 90/100)

Weighs schools, house stock, crime, parks, childcare, and who already lives there.

First-home buyers

They split

one each way, out of the 3 things we measure here

  • Sale has cheaper houses ($543,750 vs $820,000)
  • Longford has cheaper land ($552,000 vs $640,000)

Weighs house prices, land prices, and mortgage stress.

Renters

They split

one each way, out of the 3 things we measure here

  • Sale has a bigger rental market to choose from (34% vs 5%)
  • Longford leaves renters under less rental stress (14% vs 21%)

Weighs rent, rental stress, and how much is for rent.

Commuting to the city

Sale

ahead on 2 of the 3 things we measure here

  • is more walkable (86/100 vs 0/100)
  • sits closer to the CBD (215.5 km vs 222 km)

Weighs distance, drive time, and walkability.

Downsizers and retirees

Sale

ahead on 3 of the 4 things we measure here

  • is more walkable (86/100 vs 0/100)
  • has more GPs (5 vs 0)
  • has more residents already 65 and over (22% vs 16%)
  • But Longford carries lower crime risk (33/100 vs 90/100)

Weighs who already lives there, GPs, walkability, and crime.

Investors

Sale

ahead on the one thing that separates them

  • is growing faster (4.6% vs -0.5%)

Weighs population growth.

Where they sit

Sale and Longford drawn to the same scale. Both outlines are shown together, so the map answers whether they share a border and how their areas compare.

Sale Longford
Hides rows where both suburbs match

Bars start at zero. Scores, risks and rankings are drawn against their full 0–100 range; other rows are drawn in proportion to the larger of the two.

Side by side, out of 100

Risks are inverted — shown as safety and low exposure — so a longer bar always means better.

Sale Longford
Walkability 86 / 0
Sale — Walkability: 86/100 Longford — Walkability: 0/100
Safety 10 / 67
Sale — Safety: 10/100 Longford — Safety: 67/100
Low fire risk 100 / 49
Sale — Low fire risk: 100/100 Longford — Low fire risk: 49/100
Low flood risk 8 / 45
Sale — Low flood risk: 8/100 Longford — Low flood risk: 45/100

Demographics

Sale has more residents (14,296 vs 1,489); Longford has higher household incomes ($105,248 vs $69,004).

Sale Longford
Population 14,296
+90% vs other
1,489
Population trend (2016 → 2021) +4.6% -0.5%
Median age 42 40
Median household income $69,004/yr $105,248/yr
+53% vs other
Median weekly rent $280/wk
+2% vs other
$274/wk

Age profile

Share of residents in each band, 2021 Census.

Sale Longford
0-4 5.9% / 6.9%
Sale — 0-4: 5.9% Longford — 0-4: 6.9%
5-14 12.2% / 15.0%
Sale — 5-14: 12.2% Longford — 5-14: 15.0%
15-19 5.6% / 8.4%
Sale — 15-19: 5.6% Longford — 15-19: 8.4%
20-24 5.3% / 3.0%
Sale — 20-24: 5.3% Longford — 20-24: 3.0%
25-34 12.6% / 8.2%
Sale — 25-34: 12.6% Longford — 25-34: 8.2%
35-44 11.6% / 13.7%
Sale — 35-44: 11.6% Longford — 35-44: 13.7%
45-54 12.2% / 15.4%
Sale — 45-54: 12.2% Longford — 45-54: 15.4%
55-64 12.2% / 13.6%
Sale — 55-64: 12.2% Longford — 55-64: 13.6%
65-74 11.9% / 12.1%
Sale — 65-74: 11.9% Longford — 65-74: 12.1%
75-84 7.4% / 3.2%
Sale — 75-84: 7.4% Longford — 75-84: 3.2%
85+ 3.2% / 0.9%
Sale — 85+: 3.2% Longford — 85+: 0.9%

Bars are drawn against the largest share shown (15.4%).

Who lives together

Household composition, 2021 Census.

Sale 32.3% couple families
Sale — Couple Families: 32.3% Sale — Lone Person: 45.7% Sale — One Parent Families: 16.8% Sale — Group Household: 3.8% Sale — Other Families: 1.4%
Longford 66.7% couple families
Longford — Couple Families: 66.7% Longford — Lone Person: 20.3% Longford — One Parent Families: 10.8% Longford — Group Household: 2.2% Longford — Other Families: 0.0%
Couple Families Lone Person One Parent Families Group Household Other Families

Who owns and who rents

Occupied private dwellings by tenure, 2021 Census.

Sale 33.7% renting
Sale — Owned Outright: 36.3% Sale — Mortgage: 29.9% Sale — Renting: 33.7%
Longford 4.8% renting
Longford — Owned Outright: 40.9% Longford — Mortgage: 54.3% Longford — Renting: 4.8%
Owned outright Mortgage Renting

Qualifications

Highest non-school qualification, residents 15+, 2021 Census.

Sale Longford
Certificate III & IV 16.3% / 22.8%
Sale — Certificate III & IV: 16.3% Longford — Certificate III & IV: 22.8%
Bachelor Degree 9.8% / 8.5%
Sale — Bachelor Degree: 9.8% Longford — Bachelor Degree: 8.5%
Advanced Diploma / Diploma 7.9% / 7.7%
Sale — Advanced Diploma / Diploma: 7.9% Longford — Advanced Diploma / Diploma: 7.7%
Postgraduate Degree 2.6% / 2.2%
Sale — Postgraduate Degree: 2.6% Longford — Postgraduate Degree: 2.2%
Graduate Diploma / Certificate 1.9% / 2.2%
Sale — Graduate Diploma / Certificate: 1.9% Longford — Graduate Diploma / Certificate: 2.2%

Bars are drawn against the largest share shown (22.8%).

Where residents were born

Largest overseas birthplaces, as a share of all residents, 2021 Census. A dash means that country is not among the suburb's own eight largest.

Sale Longford
England 2.8% / 3.8%
Sale — England: 2.8% Longford — England: 3.8%
New Zealand 1.0% / 0.8%
Sale — New Zealand: 1.0% Longford — New Zealand: 0.8%
India 1.1% / —
Sale — India: 1.1% Longford — India: not among its largest
Netherlands 0.6% / 0.5%
Sale — Netherlands: 0.6% Longford — Netherlands: 0.5%
Philippines 0.7% / —
Sale — Philippines: 0.7% Longford — Philippines: not among its largest
Thailand — / 0.5%
Sale — Thailand: not among its largest Longford — Thailand: 0.5%
Canada — / 0.5%
Sale — Canada: not among its largest Longford — Canada: 0.5%

Bars are drawn against the largest share shown (3.8%).

What people live in

Occupied private dwellings by structure, 2021 Census.

Sale 84.5% houses
Sale — Houses: 84.5% Sale — Flats / Apartments: 7.8% Sale — Townhouses: 7.7%
Longford 100.0% houses
Longford — Houses: 100.0% Longford — Flats / Apartments: 0.0% Longford — Townhouses: 0.0%
Houses Flats / Apartments Townhouses

Property market

Sale Longford
Median house price $543,750 $820,000
Median unit price $335,000 —
Median land price $640,000 $552,000
Typical days to sell (houses) 50 days
from 178 sales
56 days
from 15 sales

House price by bedroom count

Only bed counts both suburbs published enough sales for. Sale counts are shown because the buckets differ in depth.

Sale Longford
3 bed $471K / $702K
Sale — 3 bed: $471K (204 sales) Longford — 3 bed: $702K (6 sales)

204 vs 6 sales

4 bed $625K / $830K
Sale — 4 bed: $625K (150 sales) Longford — 4 bed: $830K (13 sales)

150 vs 13 sales

Zoning mix

Longford has more rural and farming land (78% vs 57%).

Sale Longford
Rural and farming 57% 78%
Residential 18% 0%
Parks and recreation 14% 16%
Infrastructure and transport 6% 4%
Industrial 2%
same for both
Commercial 2% 0%
Zoning sets what may be built, not what is there today. A single address can sit in a different zone to the suburb around it. Zones as at 2026-09.

Development activity

Sale Longford
New dwellings approved 209
across Wellington
same for both
Approvals change year on year +17%
same for both

Gross rental yield

Gross — before strata, rates, management, insurance and vacancy. From median advertised rents and median asking prices over the last 6 months. How we calculate.

Sale Longford
Houses 4.3%
$530/wk on $640K
—
Units 5.9%
$385/wk on $337K
—

Ranking within VIC

Sale Longford
House price Higher than 15% of VIC —
Income Higher than 31% of VIC Higher than 77% of VIC
Schools Higher than 54% of VIC —
Walkability Higher than 95% of VIC Higher than 51% of VIC
Affordability Higher than 78% of VIC —
EV adoption Higher than 45% of VIC Higher than 33% of VIC
NBN connectivity Higher than 78% of VIC Higher than 45% of VIC
Rental yield (houses) Higher than 85% of VIC —
Rental yield (units) Higher than 91% of VIC —

Liveability

Sale is more walkable (86 vs 0).

Sale Longford
Grade C
same for both
Score 38/100
same for both
Socio-economic band below-average income
decile 3/10
advantaged area
decile 7/10

Risk profile

Longford carries more bushfire risk (51 vs 0); Sale carries more crime risk (90 vs 33).

Sale Longford
Bushfire None
0/100
Moderate
51/100
Crime High
90/100
Low
33/100
Flood High
92/100
Moderate
55/100
Coastal erosion None
0/100
same for both
Aircraft noise High
91/100
None
0/100
Industrial facilities nearby 1
within 5 km
0
within 5 km

Schools

Sale Longford
Inside the suburb 12 1
Rated above peers 3 1
Rated at peers 5 0
Rated below peers 0
same for both

Schools in Sale

  • Sale Primary School Government · Primary above peers
  • St Mary's Primary School Catholic · Primary above peers
  • St Thomas' School Catholic · Primary above peers
  • Araluen Primary School Government · Primary at peers
  • Catholic College Sale Catholic · Secondary at peers
  • Gippsland Grammar Independent · Combined at peers

Schools in Longford

  • Longford Primary School Government · Primary above peers

Amenities in the suburb

Sale Longford
Supermarkets 7 0
Cafes & restaurants 31 0
Parks & reserves 13 2
Childcare 14 1
GPs 5 0
Pharmacies 5 0
Hospitals 1 0
Police stations 1 0
Banks & Bank@Post 9 0
Fuel stations 8 1
EV chargers 2 0
Waterways 7 0

Mobility

Longford sits further from the CBD (222 km vs 215.5 km).

Sale Longford
Walkability score 86/100 0/100
Distance to Melbourne 215.5 km 222 km
+3% vs other
Drive time (normal traffic) 159 min 163 min
Electric vehicle share 0.5%
postcode 3850
0.4%
postcode 3851
Rooftop solar per 100 dwellings 33
postcode 3850
40
postcode 3851

How people get to work

Method of travel on census day 2021 — which fell during COVID restrictions, so working from home is inflated and every travel mode understated.

Sale Longford
Car (driver) 76.0% / 79.4%
Sale — Car (driver): 76.0% Longford — Car (driver): 79.4%
Worked from Home 10.8% / 13.1%
Sale — Worked from Home: 10.8% Longford — Worked from Home: 13.1%
Car (passenger) 5.8% / 4.6%
Sale — Car (passenger): 5.8% Longford — Car (passenger): 4.6%
Walked Only 5.4% / 1.9%
Sale — Walked Only: 5.4% Longford — Walked Only: 1.9%
Bicycle 1.7% / 0.5%
Sale — Bicycle: 1.7% Longford — Bicycle: 0.5%
Bus 0.2% / 0.5%
Sale — Bus: 0.2% Longford — Bus: 0.5%

Bars are drawn against the largest share shown (79.4%).

Setting

Sale Longford
Elevation 13 m
above sea level, at the suburb centre
81 m
above sea level, at the suburb centre
Distance to the ocean 29.0 km 18.8 km

NBN connectivity

Sale Longford
Connectivity score 69/100 29/100
Most common technology Fibre to the node Fixed wireless
Full-fibre (FTTP) share 45%
7,988 premises
0%
564 premises

Climate

Sale Longford
Annual rainfall 546 mm
same for both
Summer max (Jan) 25.5°C
same for both
Winter min (Jul) 4.0°C
same for both

Council rates

Sale Longford
Average residential rate $1,960/yr
same for both
Council Wellington
same for both

Federal electorate

Sale Longford
Division Gippsland
same for both
Member Darren Chester
same for both
Party The Nationals
same for both

First Home Owner Grant

Sale Longford
Grant amount $10,000
same for both
Property price cap $750,000
same for both
Eligibility New
same for both

Tags

Sale

Longford

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Information shown is provided as-is from Australian government and commercial data sources.
Always verify with the relevant authority before making property decisions.
See Data Sources and How We Calculate for details.

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